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<img alt="" height="198" src="/uploads/allimg/150826/1200403303-1.jpg" width="300" /></center>
<p>
新興網咖大多寬敞明亮,環境舒適。廣州日報記者蘇俊傑 攝</p>
<p>
廣州網吧數量千餘家 多在城鄉結合部和城中村 正面臨轉型</p>
<p>
隨着電腦的普及,網吧從昔日的朝陽產業“墜入”夕陽。而隨着網咖等一系列新網吧模式的出現,這個行業不斷煥發出新的生機。網吧不再燈光昏暗、煙霧繚繞,而是敞亮優雅、光鮮亮麗。網吧的功能已經從純粹的遊戲變成了集娛樂、交友、休閒於一體的社交圈。未來,以網咖爲代表的新型網吧將重點打造高端的“電競館”。</p>
<p>
文/廣州日報記者申卉、秦松</p>
<p>
“網咖”:兩三年前興起的網吧升級版</p>
<p>
網咖在國內興起時間並不長,大約兩三年前纔在廣州出現。</p>
<p>
所謂“網咖”,即網絡咖啡廳,最早起源於歐美。2009年,“網咖”首次在國內普及開來。不同於傳統意義上的網吧,其最初主要是爲商務人士提供一個舒適又快速的上網環境,隨着時代推進,網咖漸漸成爲兼具娛樂與休閒功能爲一體的新型業態。2012年,廣州開始出現“網咖”,如今已至少有40多家,其中相當部分爲連鎖店。</p>
<p>
隨着電腦普及、光纖進入家庭等原因,市民、白領、在校大學生已很少光顧網吧,網吧的經營也變得越來越困難。廣州市文化娛樂業協會的統計數據最新的爲2012年,該年雖然部分網吧經濟效益較2011年有所增長,但網吧市場經濟效益總體出現“不景氣”。全年營業額20862萬元,比上年減少3371.5萬元,降幅爲13.9%。</p>
<p>
話雖如此,但據廣州市文廣新局市場處處長田穗生介紹,近10年來,廣州的網吧數量一直穩定在1000家左右,他分析,這是由於文化部門對網吧牌照的限制相對嚴格,所以一張牌照仍有吸引力。“因此,就算做不下去了,大部分人都會選擇轉讓而不是註銷。”不過他也坦陳,“註冊的網吧數量沒有減少,但的確有不少低檔網吧轉讓,進行升級改造。”在他眼中,“轉型升級”後的網咖將成爲未來網吧突圍的方向。</p>
<p>
玩家:“網咖”</p>
<p>
促進形成新“社交圈”</p>
<p>
正是因爲如此,以往主打“實用性”功能的網吧向“娛樂性”轉變,因此消費人羣也有所變化。一位網咖負責人稱,來網咖的人羣消費能力比較強,以白領、私人老闆等爲主,他們更加追求環境、氛圍和品質。一名店長甚至告訴記者,曾目睹一行五人分別開着法拉利來店裏打遊戲。</p>
<p>
20歲的阿鵬(化名)閒暇時幾乎每天都到網咖來打遊戲,年紀輕輕又技藝高超的他被其他玩家們戲稱爲“小鮮肉”。“這裏環境好,還能認識很多朋友,大家一起討論戰術纔有氣氛。”阿鵬坦言,自己在網咖的時間幾乎和在家的時間一樣多。</p>
<p>
他說,結識了這羣朋友,大家也會一起出去運動、聚會。“其實可以通過玩遊戲,一羣志同道合的人形成新的社交圈子。”阿鵬說,自己平時每天大約消費40元左右。“不過對比看電影、喫飯,動輒要花上百元,來網咖消遣還是相對比較便宜的,幾十塊錢就能待上一個下午。”</p>
<p>
多位網咖負責人告訴記者,爲了貼合顧客的需求,未來網咖都將重點打造高端的“電競館”,提供更優質和更貼近顧客的服務,除了組成玩傢俱樂部外,還將邀請電競明星進駐,與顧客進行最直接互動。</p>
<p>
經營狀況:投資500萬元 150臺電腦月入60萬元</p>
<p>
在寸金寸土的天河城商圈,一家來自上海的網魚網咖連開了兩家面積超過500平方米的店面。與印象中燈光昏暗、煙霧繚繞的網吧相比,這家網咖看起來敞亮優雅。600平方米的空間內,放置着156臺嶄新的蘋果21寸電腦屏幕。雖然是週一下午,但上座率仍能達到9成以上。</p>
<p>
在昌崗地鐵站附近,一家廣州本土的搜酷網咖,同樣是週一下午,這裏卻有顧客在等位。網咖的休閒區也已滿座,一些顧客在邊喝網咖自制的奶茶邊聊天等待。與網魚網咖一樣,這裏的電腦配置也很好,各種家居飾品錯落有致。</p>
<p>
這些“高大上”的網咖投資也水漲船高。一名業內人士舉例,一家新開的網咖,投資高達500萬元,估計是全廣州最“貴”的一家網咖了。“每個機位投資就要1.5萬到2萬元。”</p>
<p>
如此燒錢,網咖能賺錢嗎?與傳統網吧相比,網咖收費相對更貴,每小時網費約4元到15元不等,每人花費約35到40元左右,就能待上大半天,比餐廳、電影院仍有優勢。</p>
<p>
一家網咖的負責人向記者介紹,雖然收益不如最熱門的餐廳,但只要選址正確,網咖的盈利能力還是“槓槓的”。他以一家擁有150臺電腦的網咖爲例,前期投入約爲400萬元左右,每月投入包括房租、人工、寬帶等成本投入近30萬元,月營業額則爲60萬元左右。</p>
<p>
雖然目前出現了以“網咖”爲突破的新形勢,但在廣州文化娛樂業協會會長鬍炳廣看來,網吧業“轉型升級”的態勢仍然緩慢。“這幾年總的網吧業態勢變化仍不大,總體是穩中向好。”他希望,這些網咖的出現能引導更多網吧思考突破。</p>
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'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 320,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '13',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
urlrule |
'/views-37961-[page].html' |
fix_html_now_url |
'' |
my_web_url |
'https://gafei.com/views-37961' |
get |
array (
's' => 'article',
'c' => 'show',
'id' => '37961',
'm' => 'index',
) |