作者:未知 來源:咖啡豆: 咖啡館經營 > 星巴克 > 2025-05-15 19:48:11
「中國」不僅是星巴克重要的淘金地,也是星巴克奮力一搏的開發市場,每年爲星巴克的營利成長皆帶來喜訊。 星巴克今年第二季財報出爐,以亞太區域的業績表現較爲亮眼,不僅在過去 1 年中增開了 1 千多家店之外,Q2 營收相較於同期更是增長了 13%,最大貢獻功臣其一歸功於 —— 中國,一個消費性快速膨脹的強國。
「星巴克在 18 年前首次進入中國市場,業務表現從未如此強勁」星巴克總裁兼 CEO Kevin Johnson 肯定的表示,而成功的關鍵是 ——「飲料、食品、數字創新」三項拿下,由星巴克中國區 CEO 王靜瑛所歸結得出。
本文將帶你瞭解,星巴克在中國的轉變,他們又是如何尋找新的利潤引擎。
根據 Q2 財報數據顯示,全球和美國市場同店銷售成長僅有 3%,低於華爾街原先預期的 3.7% 和 3.5%。 除此之外,星巴克的全球營收總額爲 52.9 億美元,同樣未達成期初預計的 54.1 億美元目標,其顯示出星巴克在經營面上呈現被動局面,需要更多創新來突破如今面臨的局勢。
在中國這片廣闊市場,幾乎大部分的消費者皆被培養出喜愛品嚐咖啡或喝咖啡的習慣,而這些消費者力量爲星巴克帶來了交易次數增長 6% 的業績,而同店的銷售額也因而增加了 7%,顯示咖啡市場中的潛在力量。
然而星巴克在中國面臨了強勁競爭市場的考驗,因星巴克並非唯一一家從事門市店擴張的咖啡品牌,還包括其他歐美咖啡大牌進駐,如太平洋、Costa 等競爭者加入,同時韓國品牌 Zoo 咖啡、漫咖啡等也不甘示弱, 透過直營或是加盟等方式進行快速的市場佈局。
太平洋咖啡是來自香港最大的咖啡連鎖店,店內販賣的餐品具多元性,包含冷藏食品、輕食、鹹派、麪包及蛋糕等,款式種模擬臺灣星巴克更多樣化,咖啡售價與臺灣星巴克差不多價格。
Costa Coffee 是一家來自的咖啡連鎖店(義式咖啡),在英國本地的市佔率於 2010 年超越了星巴克,成爲英國最大的連鎖店。 除了販賣咖啡飲品和餐點外,也像星巴克一樣有提供烘焙咖啡豆的批發與零售。 咖啡售價也與臺灣星巴克差不多價格。
ZOO 咖啡是一家主打動物主題文化的咖啡館,店內擺設許多動物模型和娃娃等,非常適合攜帶親子游憩消磨時光的好地方。 在中國北上廣深等地皆有設立,寬敞的室內空間也是一大特色,餐點樣式也不少,還有販賣冰淇淋專櫃。 在臺灣也有設立門市店(ex.微風南京等)。
漫咖啡是由韓國人於中國創辦的品牌,店面風格走向休閒風,主打着希望漫咖啡成爲現代化城市舒適的休息空間創作,可在店內享受一天時光。 寬廣的空間是必要元素,並且在餐點樣式上追求多元化,從早午餐到下午茶皆全面供應,如意大利麪、現烤三明治、Pizza、鬆餅和蜜糖吐司等。 目前在中國地區超過 150 家門市店。
因此,星巴克加速在中國的開店速度,使得星巴克的定位逐漸從奢侈品牌的印象轉變爲大衆印象深刻的咖啡店文化。 (就跟臺灣一樣,星巴克已成爲上班族、學生與家庭主婦等優先選擇聊天或見面的好地方,因星巴克品牌已深耕在每個人的腦海中)
爲了迎合中國市場龐大的消費者喜愛,星巴克透過產品多元化進行擴張活動,因消費者停留在店內的時間過長,而單純的咖啡店經營模式也無法支持過高的房租和裝修成本,促使星巴克朝向多元化產品線目標前進, 在飲料和食品種類上下足功夫,以滿足不同需求的顧客,並針對不同國家和地區進行在地化調整。
例如,去年 7 月,星巴克陸續在中國部分地區推出餐飲活動 ——「煥新食」,涵蓋了四川、河南等 12 個省分區域,一同推出近 40 款餐品,不僅爲了抓住更多消費者,並同時兼顧提升門市店的盈利能力。
2011 年開始,瓶裝星冰樂爲星巴克在美國市場,每年以倍增的態勢在即飲產品市場中拿下 75% 的市場佔有率,成爲領導品牌。 因此,「瓶裝星冰樂」被星巴克認爲是有利潤空間的產品。
看好中國內地愛喝咖啡的人口市場,星巴克把握住「即飲飲品」的商機。 自 2015 年 3 月,星巴克宣佈與康師傅攜手合作,在中國當地生產星冰樂,共享中國市場的分銷渠道,直至共同合作之前,星冰樂產品皆由美國進口。
然而,新產品問世時間滯後,直到去年 9 月,才正式上架 4 款專屬「中國味」的星冰樂,結合創意與文化元素融合,爲星巴克打開更大的中國即飲品市場,促使星巴克更積極尋求新的成長契機,並着重在與消費者之間的情感連接及消費黏着性。
2016 年,統一、康師傅等茶飲料市場巨頭們的營收出現增速下降趨勢,受到許多街邊茶飲實體店的崛起,如貢茶、小茗同學、喜茶等品牌,使得中國境內虧損的茶飲料企業佔比竟超過大半數量(約 53%),其顯示出茶飲料市場呈現一個嚴峻局面。
除了面臨廝殺激烈的飲料市場,星巴克的現磨咖啡市場也受到同業侵入,而即飲市場更是受到了速溶咖啡品牌 — 雀巢和馬克斯韋爾的擠壓,以及可口可樂、怡寶、統一與娃哈哈等大廠牌相繼搶進即飲咖啡市場,意圖透過新品類擴張來創造新的利潤增長點 ,使得星巴克在產品策略上被迫進行更多的擴張活動。
面對競爭市場,除了在產品面上下足功夫之外,星巴克在經營面上也推進數字化策略,積極結合 Online 平臺資源,以擴增銷售渠道,接觸中國廣大的消費羣體。
除了在中國最大購物平臺「天貓」開設旗艦店之外,去年底迎來與微信(WeChat)合作,開通微信支付,以利於中國廣大消費市場付款的便利性,牽手移動支付,無疑是加快星巴克的本土化速度。
今年初,星巴克和微信聯合推出「用星說」APP 活動,在該平臺上推出可互贈的虛擬「禮物」,可藉由在線贈送咖啡券或禮品卡進行社交活動,增添許多個性化的服務與交流。 相較於臺灣星巴克的 APP 活動,中國星巴克推出的平臺活動更具多樣性和個性化特色,爲了搶攻消費者對品牌的忠誠度,透過不同的營銷手法以吸引普羅大衆。
自星巴克結盟康師傅並共享即飲品市場的渠道,便從「即飲咖啡」拓展產品線逐步跨入「即飲茶」市場。
星巴克還將旗下的茶品牌 — 茶瓦訥 Teavan 引入中國市場,帶入茶文化以去咖啡化的做法深耕對中國市場的本土化。
根據數千家門市店的消費者調查,星巴克針對大衆喜愛的口味,首次推出兩款茶飲類的新星—瓶裝紅茶星冰樂與抹茶星冰樂飲品,並將兩款產品投入於門市店外的銷售渠道販賣,被視爲是門市店外的體驗延伸。
目前在在線平臺(天貓超市)販賣,以一箱 6 瓶定價爲 93 元人民幣(相當於臺幣 440 元),相較於臺灣 7-11 所販賣的星巴克即飲咖啡的售價(臺幣 99 元/瓶)來的便宜些。 茶飲星冰樂推出後,獲得熱烈好評,總月銷量破 6 千件,而抹茶口味更是深得消費大衆的喜愛。
然而星巴克所面臨的中國市場早已變的更爲複雜,若單純地倚靠着拓展策略走下去,未來將受困於競爭市場下的窘境,因此,星巴克在中國的轉變,同時意味着對中國市場的妥協,透過融合本土化特色、環境與資源,加速在中國市場的深耕與佈局。
以及,追求產品多元化和商業性擴張的同時,未來星巴克的定位是否會再改變? 或是消費者層級將會被打破? 消費者對品牌的優越感是否會降低? 這些皆是未來星巴克應深入思考的問題。
(本文出自大數據)
前街咖啡已可在Tmall選購,60種來自世界各地咖啡豆,新鮮烘焙 24H發貨。
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2017-10-30 11:26:04 責任編輯:未知
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content | '<img data-="" len="0" src="/uploads/allimg/171030/3-1G03011225aM.jpg" style="font-size: 16px; width: 798px; height: 442px;" /><br /> <div> <div len="538"> <div len="493"> <div len="264"> <span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style )</span></div> </div> </div> <div len="12933"> <p len="310"> <span style="font-size:16px;">「中國」不僅是星巴克重要的淘金地,也是星巴克奮力一搏的開發市場,每年爲星巴克的營利成長皆帶來喜訊。 星巴克今年第二季財報出爐,以亞太區域的業績表現較爲亮眼,不僅在過去 1 年中增開了 1 千多家店之外,Q2 營收相較於同期更是增長了 13%,最大貢獻功臣其一歸功於 —— 中國,一個消費性快速膨脹的強國。</span></p> <section data-mode="editor" data-type="photo" len="521"> <figure data-style="al-s-1" len="484"> <span style="font-size:16px;"><img data-="" src="/uploads/allimg/171030/3-1G030112315202.jpg" style="width: 765px; height: 296px;" title="大數據_星巴克在中國發展_1.jpg" /></span><figsource len="171"><span style="font-size:16px;">Starbucks</span></figsource></figure> </section> <p len="110"> <span style="font-size:16px;">「星巴克在 18 年前首次進入中國市場,業務表現從未如此強勁」星巴克總裁兼 CEO Kevin Johnson 肯定的表示,而成功的關鍵是 ——「飲料、食品、數字創新」三項拿下,由星巴克中國區 CEO 王靜瑛所歸結得出。</span></p> <p len="33"> <span style="font-size:16px;">本文將帶你瞭解,星巴克在中國的轉變,他們又是如何尋找新的利潤引擎。</span></p> <p len="139"> <span style="font-size:16px;">根據 Q2 財報數據顯示,全球和美國市場同店銷售成長僅有 3%,低於華爾街原先預期的 3.7% 和 3.5%。 除此之外,星巴克的全球營收總額爲 52.9 億美元,同樣未達成期初預計的 54.1 億美元目標,其顯示出星巴克在經營面上呈現被動局面,需要更多創新來突破如今面臨的局勢。</span></p> <p len="114"> <span style="font-size:16px;">在中國這片廣闊市場,幾乎大部分的消費者皆被培養出喜愛品嚐咖啡或喝咖啡的習慣,而這些消費者力量爲星巴克帶來了交易次數增長 6% 的業績,而同店的銷售額也因而增加了 7%,顯示咖啡市場中的潛在力量。 </span></p> <p len="121"> <span style="font-size:16px;">然而星巴克在中國面臨了強勁競爭市場的考驗,因星巴克並非唯一一家從事門市店擴張的咖啡品牌,還包括其他歐美咖啡大牌進駐,如太平洋、Costa 等競爭者加入,同時韓國品牌 Zoo 咖啡、漫咖啡等也不甘示弱, 透過直營或是加盟等方式進行快速的市場佈局。</span></p> <h4 len="7"> <span style="font-size:16px;">香港太平洋咖啡</span></h4> <p len="99"> <span style="font-size:16px;">太平洋咖啡是來自香港最大的咖啡連鎖店,店內販賣的餐品具多元性,包含冷藏食品、輕食、鹹派、麪包及蛋糕等,款式種模擬臺灣星巴克更多樣化,咖啡售價與臺灣星巴克差不多價格。</span></p> <section data-mode="editor" data-type="photo" len="376"> <figure data-style="al-s-1" len="339"> <span style="font-size:16px;"><img data-="" len="0" src="/uploads/allimg/171030/3-1G030112325V7.jpg" style="width: 767px; height: 429px;" title="大數據_星巴克在中國發展_2.jpg" /></span><figsource len="177"><span style="font-size:16px;">Facebook / Pacific Coffee</span></figsource></figure> </section> <h4 len="15"> <span style="font-size:16px;">英國 Costa Coffee</span></h4> <p len="135"> <span style="font-size:16px;">Costa Coffee 是一家來自的咖啡連鎖店(義式咖啡),在英國本地的市佔率於 2010 年超越了星巴克,成爲英國最大的連鎖店。 除了販賣咖啡飲品和餐點外,也像星巴克一樣有提供烘焙咖啡豆的批發與零售。 咖啡售價也與臺灣星巴克差不多價格。</span></p> <section data-mode="editor" data-type="photo" len="292"> <figure data-style="al-s-1" len="255"> <span style="font-size:16px;"><img data-="" len="0" src="/uploads/allimg/171030/3-1G03011234EF.jpg" style="width: 768px; height: 430px;" title="大數據_星巴克在中國發展_3.jpg" /></span><figsource len="93"><span style="font-size:16px;">weibo / COSTACOFFEE中國</span></figsource></figure> </section> <h4 len="9"> <span style="font-size:16px;">韓國 ZOO 咖啡</span></h4> <p len="123"> <span style="font-size:16px;">ZOO 咖啡是一家主打動物主題文化的咖啡館,店內擺設許多動物模型和娃娃等,非常適合攜帶親子游憩消磨時光的好地方。 在中國北上廣深等地皆有設立,寬敞的室內空間也是一大特色,餐點樣式也不少,還有販賣冰淇淋專櫃。 在臺灣也有設立門市店(ex.微風南京等)。</span></p> <section data-mode="editor" data-type="photo" len="288"> <figure data-style="al-s-1" len="251"> <span style="font-size:16px;"><img data-="" len="0" src="/uploads/allimg/171030/3-1G030112400211.jpg" style="width: 765px; height: 429px;" title="大數據_星巴克在中國發展_4.jpg" /></span><figsource len="89"><span style="font-size:16px;">weibo / ZooCoffee</span></figsource></figure> </section> <h4 len="5"> <span style="font-size:16px;">韓國漫咖啡</span></h4> <p len="148"> <span style="font-size:16px;">漫咖啡是由韓國人於中國創辦的品牌,店面風格走向休閒風,主打着希望漫咖啡成爲現代化城市舒適的休息空間創作,可在店內享受一天時光。 寬廣的空間是必要元素,並且在餐點樣式上追求多元化,從早午餐到下午茶皆全面供應,如意大利麪、現烤三明治、Pizza、鬆餅和蜜糖吐司等。 目前在中國地區超過 150 家門市店。</span></p> <section data-mode="editor" data-type="photo" len="342"> <figure data-style="al-s-1" len="305"> <span style="font-size:16px;"><img data-="" len="0" src="/uploads/allimg/171030/3-1G0301124304H.jpg" style="width: 768px; height: 430px;" title="大數據_星巴克在中國發展_5.jpg" /></span><figsource len="143"><span style="font-size:16px;">weibo / 漫咖啡中國</span></figsource></figure> </section> <p len="126"> <span style="font-size:16px;">因此,星巴克加速在中國的開店速度,使得星巴克的定位逐漸從奢侈品牌的印象轉變爲大衆印象深刻的咖啡店文化。 (就跟臺灣一樣,星巴克已成爲上班族、學生與家庭主婦等優先選擇聊天或見面的好地方,因星巴克品牌已深耕在每個人的腦海中)</span></p> <p len="154"> <span style="font-size:16px;">爲了迎合中國市場龐大的消費者喜愛,星巴克透過產品多元化進行擴張活動,因消費者停留在店內的時間過長,而單純的咖啡店經營模式也無法支持過高的房租和裝修成本,促使星巴克朝向多元化產品線目標前進, 在飲料和食品種類上下足功夫,以滿足不同需求的顧客,並針對不同國家和地區進行在地化調整。</span></p> <p len="97"> <span style="font-size:16px;">例如,去年 7 月,星巴克陸續在中國部分地區推出餐飲活動 ——「煥新食」,涵蓋了四川、河南等 12 個省分區域,一同推出近 40 款餐品,不僅爲了抓住更多消費者,並同時兼顧提升門市店的盈利能力。</span></p> <section data-mode="editor" data-type="photo" len="320"> <figure data-style="al-s-1" len="283"> <span style="font-size:16px;"><img data-="" len="0" src="/uploads/allimg/171030/3-1G030112423460.jpg" style="width: 768px; height: 381px;" title="大數據_星巴克在中國發展_6.jpg" /></span><figsource len="121"><span style="font-size:16px;">Starbucks</span></figsource></figure> </section> <h3 len="15"> <span style="font-size:16px;">強化創新力,搶進「即飲品」市場</span></h3> <p len="87"> <span style="font-size:16px;">2011 年開始,瓶裝星冰樂爲星巴克在美國市場,每年以倍增的態勢在即飲產品市場中拿下 75% 的市場佔有率,成爲領導品牌。 因此,「瓶裝星冰樂」被星巴克認爲是有利潤空間的產品。</span></p> <p len="103"> <span style="font-size:16px;">看好中國內地愛喝咖啡的人口市場,星巴克把握住「即飲飲品」的商機。 自 2015 年 3 月,星巴克宣佈與康師傅攜手合作,在中國當地生產星冰樂,共享中國市場的分銷渠道,直至共同合作之前,星冰樂產品皆由美國進口。</span></p> <div data-google-query-id="CLbMnJWvl9cCFVCVvAodYWsH6w" id="div-gpt-ad-1507171432615-0" len="364" title="video"> <div id="google_ads_iframe_/8457209/MT_文中影音_0__container__" len="272"> <span style="font-size:16px;"><iframe frameborder="0" height="1" id="google_ads_iframe_/8457209/MT_文中影音_0" len="0" marginheight="0" marginwidth="0" name="google_ads_iframe_/8457209/MT_文中影音_0" scrolling="no" style="box-sizing: border-box; width: 1px; border-width: 0px; vertical-align: bottom;" title="3rd party ad content" width="1"></iframe></span></div> </div> <p len="111"> <span style="font-size:16px;">然而,新產品問世時間滯後,直到去年 9 月,才正式上架 4 款專屬「中國味」的星冰樂,結合創意與文化元素融合,爲星巴克打開更大的中國即飲品市場,促使星巴克更積極尋求新的成長契機,並着重在與消費者之間的情感連接及消費黏着性。</span></p> <section data-mode="editor" data-type="photo" len="378"> <figure data-style="al-s-1" len="341"> <span style="font-size:16px;"><img data-="" len="0" src="/uploads/allimg/171030/3-1G030112440355.jpg" style="width: 767px; height: 511px;" title="大數據_星巴克在中國發展_7.jpg" /></span><figcaption len="27"><span style="font-size:16px;">瓶裝星巴克的四款口味:焦糖味、香草味、摩卡味、咖啡飲料</span></figcaption><figsource len="127"><span style="font-size:16px;">Starbucks</span></figsource></figure> </section> <h3 len="17"> <span style="font-size:16px;">飲品市場競爭激烈,羣雄瓜分飲料市場</span></h3> <p len="113"> <span style="font-size:16px;">2016 年,統一、康師傅等茶飲料市場巨頭們的營收出現增速下降趨勢,受到許多街邊茶飲實體店的崛起,如貢茶、小茗同學、喜茶等品牌,使得中國境內虧損的茶飲料企業佔比竟超過大半數量(約 53%),其顯示出茶飲料市場呈現一個嚴峻局面。</span></p> <p len="136"> <span style="font-size:16px;">除了面臨廝殺激烈的飲料市場,星巴克的現磨咖啡市場也受到同業侵入,而即飲市場更是受到了速溶咖啡品牌 — 雀巢和馬克斯韋爾的擠壓,以及可口可樂、怡寶、統一與娃哈哈等大廠牌相繼搶進即飲咖啡市場,意圖透過新品類擴張來創造新的利潤增長點 ,使得星巴克在產品策略上被迫進行更多的擴張活動。</span></p> <h3 len="10"> <span style="font-size:16px;">星巴克推進數字化策略</span></h3> <p len="75"> <span style="font-size:16px;">面對競爭市場,除了在產品面上下足功夫之外,星巴克在經營面上也推進數字化策略,積極結合 Online 平臺資源,以擴增銷售渠道,接觸中國廣大的消費羣體。</span></p> <p len="89"> <span style="font-size:16px;">除了在中國最大購物平臺「天貓」開設旗艦店之外,去年底迎來與微信(WeChat)合作,開通微信支付,以利於中國廣大消費市場付款的便利性,牽手移動支付,無疑是加快星巴克的本土化速度。</span></p> <p len="152"> <span style="font-size:16px;">今年初,星巴克和微信聯合推出「用星說」APP 活動,在該平臺上推出可互贈的虛擬「禮物」,可藉由在線贈送咖啡券或禮品卡進行社交活動,增添許多個性化的服務與交流。 相較於臺灣星巴克的 APP 活動,中國星巴克推出的平臺活動更具多樣性和個性化特色,爲了搶攻消費者對品牌的忠誠度,透過不同的營銷手法以吸引普羅大衆。</span></p> <section data-mode="editor" data-type="photo" len="210"> <figure data-style="al-s-1" len="173"> <span style="font-size:16px;"><img data-="" len="0" src="/uploads/allimg/171030/3-1G030112450K8.jpg" style="width: 625px; height: 301px;" title="大數據_星巴克在中國發展_8.jpg" /></span><figsource len="11"><span style="font-size:16px;">微信 / 星巴克用星說</span></figsource></figure> </section> <section data-mode="editor" data-type="photo" len="210"> <figure data-style="al-s-1" len="173"> <span style="font-size:16px;"><img data-="" len="0" src="/uploads/allimg/171030/3-1G03011245U63.jpg" style="width: 512px; height: 430px;" title="大數據_星巴克在中國發展_9.jpg" /></span><figsource len="11"><span style="font-size:16px;">微信 / 星巴克用星說</span></figsource></figure> </section> <h3 len="16"> <span style="font-size:16px;">星巴克拓展產品線,走向商業性擴張</span></h3> <p len="63"> <span style="font-size:16px;">自星巴克結盟康師傅並共享即飲品市場的渠道,便從「即飲咖啡」拓展產品線逐步跨入「即飲茶」市場。 </span></p> <p len="57"> <span style="font-size:16px;">星巴克還將旗下的茶品牌 — 茶瓦訥 Teavan 引入中國市場,帶入茶文化以去咖啡化的做法深耕對中國市場的本土化。</span></p> <p len="92"> <span style="font-size:16px;">根據數千家門市店的消費者調查,星巴克針對大衆喜愛的口味,首次推出兩款茶飲類的新星—瓶裝紅茶星冰樂與抹茶星冰樂飲品,並將兩款產品投入於門市店外的銷售渠道販賣,被視爲是門市店外的體驗延伸。</span></p> <p len="134"> <span style="font-size:16px;">目前在在線平臺(天貓超市)販賣,以一箱 6 瓶定價爲 93 元人民幣(相當於臺幣 440 元),相較於臺灣 7-11 所販賣的星巴克即飲咖啡的售價(臺幣 99 元/瓶)來的便宜些。 茶飲星冰樂推出後,獲得熱烈好評,總月銷量破 6 千件,而抹茶口味更是深得消費大衆的喜愛。</span></p> <section data-mode="editor" data-type="photo" len="371"> <figure data-style="al-s-1" len="334"> <span style="font-size:16px;"><img data-="" len="0" src="/uploads/allimg/171030/3-1G030112504103.jpg" style="width: 713px; height: 485px;" title="大數據_星巴克在中國發展_10.jpg" /></span><figsource len="171"><span style="font-size:16px;">Starbucks</span></figsource></figure> </section> <p len="109"> <span style="font-size:16px;">然而星巴克所面臨的中國市場早已變的更爲複雜,若單純地倚靠着拓展策略走下去,未來將受困於競爭市場下的窘境,因此,星巴克在中國的轉變,同時意味着對中國市場的妥協,透過融合本土化特色、環境與資源,加速在中國市場的深耕與佈局。</span></p> <p len="82"> <span style="font-size:16px;">以及,追求產品多元化和商業性擴張的同時,未來星巴克的定位是否會再改變? 或是消費者層級將會被打破? 消費者對品牌的優越感是否會降低? 這些皆是未來星巴克應深入思考的問題。</span></p> <p len="267"> <span style="font-size:16px;">(本文出自大數據)</span></p> </div> </div> <br /> ' |
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next_page | array ( 'id' => '110995', 'catid' => '51', 'title' => 'Starbucks的成功要訣——不止賣咖啡這麼簡單', 'thumb' => '/uploads/allimg/171101/3-1G10110402D36-lp.jpg', 'keywords' => 'Starbucks,成功,要訣,不止,咖啡,這麼,簡單,專業', 'description' => '專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style ) Starbucks,誕生於美國西雅圖,靠咖啡豆起家,自1987年正式成立以來,從來不打廣告,卻在近20年時間裏一躍成爲巨型連鎖咖啡集團,其飛速發展的傳奇讓全球矚目。 你今日飲未啊? 不要誤會,這裏所說', 'hits' => '85', 'uid' => '1', 'author' => '未知', 'status' => '9', 'url' => 'https://gafei.com/views-110995', 'link_id' => '0', 'tableid' => '0', 'inputip' => '', 'inputtime' => '1509503922', 'updatetime' => '1509504042', 'displayorder' => '110226', 'source' => '', 'buyurl' => '', 'videourl' => '', 'wjm' => '', 'biaoti' => '', 'shopurl' => '', 'litpic2' => '', 'litpic3' => '', 'beanrank' => '', 'local' => '', 'tel' => '', 'gevideocode' => '', 'myurl' => NULL, ) |
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meta_title | '每15小時開1家店!看星巴克在中國的轉變及尋找新利潤引擎之路!_星巴克_咖啡館經營_中國咖啡網' |
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meta_description | '專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style ) 「中國」不僅是星巴克重要的淘金地,也是星巴克奮力一搏的開發市場,每年爲星巴克的營利成長皆帶來喜訊。星巴克今年第二季財報出爐,以亞太區域的業績表現較爲亮眼,不僅在過去 1 年中增開了 1 千多' |
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'field' => array ( ), ), 667 => array ( 'id' => '667', 'pid' => '19', 'pids' => '0,19', 'name' => '連咖啡', 'dirname' => 'liankafei', 'pdirname' => 'kafeiguan/', 'child' => 0, 'childids' => 667, 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '連咖啡_coffee box_連咖啡防彈咖啡_連咖啡好喝嗎', 'list_keywords' => '', 'list_description' => '連咖啡是一個連鎖咖啡品牌,成立於2012年7月。主要提供咖啡快送服務,用戶可以通過微信公號“連咖啡微服務”掃碼自助下單,在線完成支付之後,平臺會就近爲咖啡車間附近的用戶提供咖啡外送服務,並保證在半小時內送達,產品包含焦糖拿鐵、香草拿鐵、愛爾蘭橙香拿鐵等。', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '14', 'namerule' => '{typedir}/{Y}{M}{D}{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '19', 'domain' => '', 'catids' => array ( 0 => '667', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-liankafei.html', 'total' => 14, 'field' => array ( ), ), ) |
urlrule | '/views-110898-[page].html' |
fix_html_now_url | '' |
my_web_url | 'https://197.gafei.com/views-110898' |
get | array ( 's' => 'article', 'c' => 'show', 'id' => '110898', 'm' => 'index', ) |
App.php | FCPATH/Fcms/Config/App.php |
Autoload.php | FCPATH/Fcms/Config/Autoload.php |
Cache.php | FCPATH/Fcms/Config/Cache.php |
Cache.php | FCPATH/Fcms/Library/Cache.php |
CodeIgniter.php | FCPATH/Fcms/Extend/CodeIgniter.php |
Constants.php | FCPATH/Fcms/Config/Constants.php |
Content.php | FCPATH/Fcms/Model/Content.php |
ContentSecurityPolicy.php | FCPATH/Fcms/Config/ContentSecurityPolicy.php |
Cookie.php | FCPATH/Fcms/Config/Cookie.php |
Database.php | FCPATH/Fcms/Config/Database.php |
Date.php | FCPATH/Fcms/Field/Date.php |
Exceptions.php | FCPATH/Fcms/Config/Exceptions.php |
Exceptions.php | FCPATH/Fcms/Extend/Exceptions.php |
Field.php | FCPATH/Fcms/Library/Field.php |
File.php | FCPATH/Fcms/Field/File.php |
Filters.php | FCPATH/Fcms/Config/Filters.php |
Helper.php | FCPATH/Fcms/Core/Helper.php |
Hooks.php | FCPATH/App/Bdts/Config/Hooks.php |
Hooks.php | FCPATH/Fcms/Core/Hooks.php |
Init.php | FCPATH/Fcms/Init.php |
Input.php | FCPATH/Fcms/Library/Input.php |
Kint.php | FCPATH/Fcms/Config/Kint.php |
Lang.php | FCPATH/Fcms/Library/Lang.php |
Logger.php | FCPATH/Fcms/Config/Logger.php |
Member.php | FCPATH/Fcms/Model/Member.php |
Model.php | FCPATH/Fcms/Core/Model.php |
Module.php | FCPATH/Fcms/Extend/Home/Module.php |
Modules.php | FCPATH/Fcms/Config/Modules.php |
Paths.php | FCPATH/Fcms/Config/Paths.php |
Phpcmf.php | FCPATH/Fcms/Core/Phpcmf.php |
Request.php | FCPATH/Fcms/Extend/Request.php |
Router.php | FCPATH/Fcms/Library/Router.php |
Router.php | FCPATH/My/Library/Router.php |
Routes.php | APPPATH/Config/Routes.php |
Routes.php | FCPATH/Fcms/Config/Routes.php |
Security.php | FCPATH/Fcms/Library/Security.php |
Seo.php | FCPATH/Fcms/Library/Seo.php |
Service.php | FCPATH/Fcms/Core/Service.php |
Services.php | FCPATH/Fcms/Config/Services.php |
Show.php | APPPATH/Controllers/Show.php |
Text.php | FCPATH/Fcms/Field/Text.php |
Textarea.php | FCPATH/Fcms/Field/Textarea.php |
Toolbar.php | FCPATH/Fcms/Config/Toolbar.php |
Ueditor.php | FCPATH/Fcms/Field/Ueditor.php |
UserAgents.php | FCPATH/Fcms/Config/UserAgents.php |
Version.php | FCPATH/My/Config/Version.php |
View.php | FCPATH/Fcms/Config/View.php |
View.php | FCPATH/Fcms/Core/View.php |
View.php | FCPATH/Fcms/Extend/View.php |
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_1.htm.cache.php | /data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_1.htm.cache.php |
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_2.htm.cache.php | /data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_2.htm.cache.php |
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_show.html.cache.php | /data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_show.html.cache.php |
cache.php | /data/web/hk.gafei.com/xunruicms/cache/config/cache.php |
custom.php | /data/web/hk.gafei.com/xunruicms/config/custom.php |
database.php | /data/web/hk.gafei.com/xunruicms/config/database.php |
domain_app.php | /data/web/hk.gafei.com/xunruicms/cache/config/domain_app.php |
domain_client.php | /data/web/hk.gafei.com/xunruicms/cache/config/domain_client.php |
hooks.php | /data/web/hk.gafei.com/xunruicms/config/hooks.php |
index.php | /data/web/hk.gafei.com/hk/index.php |
lang.php | /data/web/hk.gafei.com/hk/api/language/zh-cn/lang.php |
memcached.php | /data/web/hk.gafei.com/xunruicms/config/memcached.php |
redis.php | /data/web/hk.gafei.com/xunruicms/config/redis.php |
rewrite.php | /data/web/hk.gafei.com/xunruicms/config/rewrite.php |
site.php | /data/web/hk.gafei.com/xunruicms/cache/config/site.php |
system.php | /data/web/hk.gafei.com/xunruicms/cache/config/system.php |
AutoloadConfig.php | SYSTEMPATH/Config/AutoloadConfig.php |
Autoloader.php | SYSTEMPATH/Autoloader/Autoloader.php |
BaseBuilder.php | SYSTEMPATH/Database/BaseBuilder.php |
BaseCollector.php | SYSTEMPATH/Debug/Toolbar/Collectors/BaseCollector.php |
BaseConfig.php | SYSTEMPATH/Config/BaseConfig.php |
BaseConnection.php | SYSTEMPATH/Database/BaseConnection.php |
BaseHandler.php | SYSTEMPATH/Cache/Handlers/BaseHandler.php |
BaseResult.php | SYSTEMPATH/Database/BaseResult.php |
BaseService.php | SYSTEMPATH/Config/BaseService.php |
Builder.php | SYSTEMPATH/Database/MySQLi/Builder.php |
CacheFactory.php | SYSTEMPATH/Cache/CacheFactory.php |
CacheInterface.php | SYSTEMPATH/Cache/CacheInterface.php |
CliRenderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/CliRenderer.php |
CloneableCookieInterface.php | SYSTEMPATH/Cookie/CloneableCookieInterface.php |
CodeIgniter.php | SYSTEMPATH/CodeIgniter.php |
Common.php | SYSTEMPATH/Common.php |
Config.php | SYSTEMPATH/Config/Config.php |
Config.php | SYSTEMPATH/Database/Config.php |
Connection.php | SYSTEMPATH/Database/MySQLi/Connection.php |
ConnectionInterface.php | SYSTEMPATH/Database/ConnectionInterface.php |
ContentSecurityPolicy.php | SYSTEMPATH/HTTP/ContentSecurityPolicy.php |
Controller.php | SYSTEMPATH/Controller.php |
Cookie.php | SYSTEMPATH/Cookie/Cookie.php |
CookieInterface.php | SYSTEMPATH/Cookie/CookieInterface.php |
CookieStore.php | SYSTEMPATH/Cookie/CookieStore.php |
Database.php | SYSTEMPATH/Database/Database.php |
Database.php | SYSTEMPATH/Debug/Toolbar/Collectors/Database.php |
DebugToolbar.php | SYSTEMPATH/Filters/DebugToolbar.php |
DotEnv.php | SYSTEMPATH/Config/DotEnv.php |
Escaper.php | SYSTEMPATH/ThirdParty/Escaper/Escaper.php |
Events.php | SYSTEMPATH/Debug/Toolbar/Collectors/Events.php |
Events.php | SYSTEMPATH/Events/Events.php |
Exceptions.php | SYSTEMPATH/Debug/Exceptions.php |
Factories.php | SYSTEMPATH/Config/Factories.php |
Factory.php | SYSTEMPATH/Config/Factory.php |
FileLocator.php | SYSTEMPATH/Autoloader/FileLocator.php |
Files.php | SYSTEMPATH/Debug/Toolbar/Collectors/Files.php |
FilterInterface.php | SYSTEMPATH/Filters/FilterInterface.php |
Filters.php | SYSTEMPATH/Filters/Filters.php |
Header.php | SYSTEMPATH/HTTP/Header.php |
IncomingRequest.php | SYSTEMPATH/HTTP/IncomingRequest.php |
Kint.php | SYSTEMPATH/ThirdParty/Kint/Kint.php |
Logger.php | SYSTEMPATH/Log/Logger.php |
LoggerInterface.php | SYSTEMPATH/ThirdParty/PSR/Log/LoggerInterface.php |
Logs.php | SYSTEMPATH/Debug/Toolbar/Collectors/Logs.php |
Message.php | SYSTEMPATH/HTTP/Message.php |
MessageInterface.php | SYSTEMPATH/HTTP/MessageInterface.php |
MessageTrait.php | SYSTEMPATH/HTTP/MessageTrait.php |
Modules.php | SYSTEMPATH/Modules/Modules.php |
Query.php | SYSTEMPATH/Database/Query.php |
QueryInterface.php | SYSTEMPATH/Database/QueryInterface.php |
RedisHandler.php | SYSTEMPATH/Cache/Handlers/RedisHandler.php |
Renderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/Renderer.php |
RendererInterface.php | SYSTEMPATH/View/RendererInterface.php |
Request.php | SYSTEMPATH/HTTP/Request.php |
RequestInterface.php | SYSTEMPATH/HTTP/RequestInterface.php |
RequestTrait.php | SYSTEMPATH/HTTP/RequestTrait.php |
Response.php | SYSTEMPATH/HTTP/Response.php |
ResponseInterface.php | SYSTEMPATH/HTTP/ResponseInterface.php |
ResponseTrait.php | SYSTEMPATH/API/ResponseTrait.php |
ResponseTrait.php | SYSTEMPATH/HTTP/ResponseTrait.php |
Result.php | SYSTEMPATH/Database/MySQLi/Result.php |
ResultInterface.php | SYSTEMPATH/Database/ResultInterface.php |
RichRenderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/RichRenderer.php |
RouteCollection.php | SYSTEMPATH/Router/RouteCollection.php |
RouteCollectionInterface.php | SYSTEMPATH/Router/RouteCollectionInterface.php |
Router.php | SYSTEMPATH/Router/Router.php |
RouterInterface.php | SYSTEMPATH/Router/RouterInterface.php |
Routes.php | SYSTEMPATH/Config/Routes.php |
Routes.php | SYSTEMPATH/Debug/Toolbar/Collectors/Routes.php |
Services.php | SYSTEMPATH/Config/Services.php |
TextRenderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/TextRenderer.php |
Timer.php | SYSTEMPATH/Debug/Timer.php |
Timers.php | SYSTEMPATH/Debug/Toolbar/Collectors/Timers.php |
Toolbar.php | SYSTEMPATH/Debug/Toolbar.php |
URI.php | SYSTEMPATH/HTTP/URI.php |
UserAgent.php | SYSTEMPATH/HTTP/UserAgent.php |
Utils.php | SYSTEMPATH/ThirdParty/Kint/Utils.php |
View.php | SYSTEMPATH/Config/View.php |
View.php | SYSTEMPATH/View/View.php |
Views.php | SYSTEMPATH/Debug/Toolbar/Collectors/Views.php |
init.php | SYSTEMPATH/ThirdParty/Kint/init.php |
init_helpers.php | SYSTEMPATH/ThirdParty/Kint/init_helpers.php |
url_helper.php | SYSTEMPATH/Helpers/url_helper.php |
Directory: | |
Controller: | \Phpcmf\Controllers\Show |
Method: | index |
Params: | 0 / 0 |
Method | Route | Handler |
---|---|---|
GET | / | \Phpcmf\Controllers\Show::index |
HEAD | / | \Phpcmf\Controllers\Show::index |
POST | / | \Phpcmf\Controllers\Show::index |
PUT | / | \Phpcmf\Controllers\Show::index |
DELETE | / | \Phpcmf\Controllers\Show::index |
OPTIONS | / | \Phpcmf\Controllers\Show::index |
TRACE | / | \Phpcmf\Controllers\Show::index |
CONNECT | / | \Phpcmf\Controllers\Show::index |
CLI | migrations/([^/]+)/([^/]+) | \CodeIgniter\Commands\MigrationsCommand::$1/$2 |
CLI | migrations/([^/]+) | \CodeIgniter\Commands\MigrationsCommand::$1 |
CLI | migrations | \CodeIgniter\Commands\MigrationsCommand::index |
CLI | ci(.*) | \CodeIgniter\CLI\CommandRunner::index/$1 |
CLI | / | \Phpcmf\Controllers\Show::index |
Time | Event Name | Times Called |
---|---|---|
6.37 ms | pre_system | 1 |
0.09 ms | dbquery | 9 |
Action | Datetime | Status | Method | URL | Content-Type | Is AJAX? |
---|---|---|---|---|---|---|
2025-05-15 19:48:11 | 200 | GET | https://197.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:48:10 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:48:05 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:48:03 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:48:00 | 200 | GET | https://makecoffee.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:47:58 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:47:56 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:47:54 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:47:53 | 200 | GET | https://www.m.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:47:46 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:47:43 | 200 | GET | https://gf.coffeecdn.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:47:39 | 200 | GET | https://gf.coffeecdn.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:47:38 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:47:37 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:47:36 | 200 | GET | https://51kanju.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:47:34 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:47:33 | 200 | GET | https://1lo.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:47:32 | 200 | GET | https://gf.coffeecdn.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:47:30 | 200 | GET | https://252fm.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-05-15 19:47:29 | 200 | GET | https://252fm.gafei.com/index.php/ | text/html; charset=UTF-8 | No |
Session doesn't seem to be active.
s | article |
c | show |
id | 110898 |
m | index |
Priority | u=0, i |
Accept-Encoding | gzip, deflate, br, zstd |
Sec-Fetch-Dest | document |
Sec-Fetch-User | ?1 |
Sec-Fetch-Mode | navigate |
Sec-Fetch-Site | none |
Accept | text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3;q=0.7 |
User-Agent | Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com) |
Upgrade-Insecure-Requests | 1 |
Sec-Ch-Ua-Platform | "Windows" |
Sec-Ch-Ua-Mobile | ?0 |
Sec-Ch-Ua | "Chromium";v="130", "HeadlessChrome";v="130", "Not?A_Brand";v="99" |
Cache-Control | no-cache |
Pragma | no-cache |
Host | 197.gafei.com |
Priority | u=0, i |
Accept-Encoding | gzip, deflate, br, zstd |
Sec-Fetch-Dest | document |
Sec-Fetch-User | ?1 |
Sec-Fetch-Mode | navigate |
Sec-Fetch-Site | none |
Accept | text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3;q=0.7 |
User-Agent | Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com) |
Upgrade-Insecure-Requests | 1 |
Sec-Ch-Ua-Platform | "Windows" |
Sec-Ch-Ua-Mobile | ?0 |
Sec-Ch-Ua | "Chromium";v="130", "HeadlessChrome";v="130", "Not?A_Brand";v="99" |
Cache-Control | no-cache |
Pragma | no-cache |
Host | 197.gafei.com |
CodeIgniter Version: | 4.1.4 |
PHP Version: | 8.0.25 |
PHP SAPI: | fpm-fcgi |
Environment: | development |
Base URL: | https://197.gafei.com/ |
Timezone: | PRC |
Locale: | en |
Content Security Policy Enabled: | No |