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'
<table width=\'100%\'>
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<td><div id="contentMidPicAD" style="float:right; clear:both; top:0; vertical-align:top;"></div>
<p>
<span style="font-size:14px;"> <img alt="" src="/uploads/allimg/131025/52-131025144G5330.jpg" style="width: 491px; height: 480px;" /><br />
據美國《福布斯》10月23日報道，全球最大的咖啡連鎖品牌星巴克要進軍茶葉行業。星巴克首席執行官<br />
霍華德•舒爾茨(Howard Schultz)提出，將用經營咖啡的理念經營茶飲料。星巴克經營茶葉能否如經營咖啡<br />
一樣成功呢，分析人士對此各執己見。</span></p>
<p>
<span style="font-size:14px;"> 星巴克於24日上午在美國紐約開張了全球首家茶葉專賣店，名爲“Teavana Fine Teas + Tea Bar”。店<br />
內裝潢體現禪宗風格(灰色的牆壁和昏暗的燈光)。下一家分店則計劃於11月下旬前在西雅圖開張。而此前，<br />
星巴克以6.2億美元收購了茶葉及茶類相關商品零售商Teavana。</span></p>
<p>
<span style="font-size:14px;"> 星巴克首席執行官霍華德•舒爾茨(Howard Schultz)提出，星巴克將延續咖啡經營的理念，也將茶葉的<br />
口味設計得符合大衆口味。舒爾茨還說道，喜歡喝咖啡的人都不喜歡喝茶，所以，茶吧內將不會出現星巴<br />
克商標，且不出售咖啡。舒爾茨還表示，希望在未來五年內，在全球開設至少1000家茶吧，並希望星巴克<br />
經營茶葉能否如經營咖啡一樣成功。</span><br />
<br />
<span style="font-size: 14px;"> 相關分析人士稱，星巴克經營茶葉不可能達到其在咖啡領域獲得的成就，但是，他們會予以密切關注。貝盧</span></p>
<p>
<span style="font-size:14px;">什資本顧問公司(Belus Capital Advisors)首席執行官布萊恩•索茲(Brian Sozzi)說道：“星巴克正在嘗試讓品茶<br />
變得有趣起來。” “但是，我認爲Teavana不可能達到星巴克所取得的高度，因爲咖啡擁有龐大的消費人羣。”<br />
索茲還補充道，“這聽起來似乎荒謬，但是在技術驅動的當今時代，快節奏生活方式的當下，人們更傾向於購<br />
買100毫克的咖啡因。”</span></p>
<p>
<span style="font-size:14px;"> 但是，韋德布什證券公司(Wedbush Securities)的分析師尼克(Nick Setyan)則看好星巴克的茶葉行情。他<br />
指出：“因爲星巴克能夠爲一個產品開拓出市場需求。而且，茶葉利潤要高於咖啡。”</span></p>
(責任編輯：)</td>
</tr>
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