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<div style="text-align: center">
<img alt="" src="/uploads/allimg/121230/24-121230130ST22.jpg" style="width: 290px; height: 217px" /></div>
<br />
在羅綸有(右)的會談中,統一星巴克總經理徐光宇先生暢談經營理念。(攝影:蔡重賢地點:慈濟人文志業中心日期:2012年9月22日)<br />
<div style="text-align: center">
<img alt="" src="/uploads/allimg/121230/24-121230130922H5.jpg" style="width: 290px; height: 217px" /></div>
星巴克總經理徐光宇(左)認爲誠正信實的態度,能夠廣結善緣。(攝影:蔡重賢地點:慈濟人文志業中心日期:2012年9月22日)
<p>
“重視公司員工,是必需的經營政策。”統一星巴克總經理徐光宇先生,向聽衆們闡述了經營企業的重要理念。9月22日,靜思書軒邀約徐光宇總經理來到慈濟人文志業中心進行心靈講座,暢談企業經營理念。</p>
<p>
一杯咖啡服務享受人情味</p>
<p>
1996年,徐光宇接到統一公司指示,前往美國與西雅圖星巴克咖啡公司(Starbucks)商談、接洽臺灣經營權,當時的臺灣咖啡市場已經有日系咖啡店、個人咖啡店、飯店的咖啡沙龍、便利店架上的罐裝咖啡。1997年9月簽約後,徐光宇的挑戰,變成了如何在當時全部把美國星巴克的經營模式,移植到臺灣來成爲一個人人都喜愛的連鎖咖啡館。</p>
<p>
十多年過去,徐光宇帶着員工接受挑戰、走過黑暗時期,在2011年一整年,全臺星巴克服務了三千萬人次的顧客。徐光宇表示,這些成果,來自非常好的品牌定位區隔,既使賣咖啡的人越來越多,喜歡待在星巴克喝咖啡的人仍然不計其數,“這是一種良性的競爭,更是自我期許成爲臺灣在地模式的咖啡品牌。”</p>
<p>
當年從美國星巴克受訓回來,徐光宇心中就把臺灣的星巴克定位爲一家真善美的公司,希望全公司夥伴們齊心齊力,透過一杯咖啡,讓星巴克成爲最有人情味的公司。徐光宇說明,星巴克的企業理念,要提供優良的工作環境,讓員工彼此相互尊重,發揮高度服務精神。</p>
<p>
“我們百分之二十五的工作夥伴,來自於顧客羣。”徐光宇笑言,有些星巴克的熟客受到工作夥伴熱情的感動,進而也加入星巴克。“穿上綠圍裙的那一刻開始,每一位星巴克夥伴都將有相同的認知,微笑、熱情的歡迎每一位進門的顧客,把握每一次的服務。”</p>
<p>
企業的真誠對待專業領導人的修練</p>
<p>
回顧工作三十年的經驗,徐光宇慶幸能一路遇見好的公司及賞識自己的老闆,能夠讓他一個初入社會的新鮮人,不因受到挫折而一蹶不振,這也造就了徐光宇當主管之後,也用相同的理念去照顧夥伴。</p>
<p>
徐光宇說:“三十年來,我認真的學習,遇到好的模範,把握機會模仿,勇於承擔責任,開放自己的心胸,不要畏懼挫敗。”</p>
<p>
響應來賓提問時,徐光宇提到,十多年來臺灣星巴克曾經歷兩次重大危機,他感謝家人、老闆、員工都能坦誠溝通、相互信任,堅持誠實經營並透過賞罰分明,加上信仰的力量,始能克服一切。“我和夥伴們就是一家人,要一起團結面對,透過奮鬥來達成公司的品牌承諾。甚至一百年後,星巴克成爲一種鼓舞人心的品牌,透過一杯咖啡成爲最有人情味的公司。”</p>
<p>
人才的特質問題激盪妙答</p>
<p>
被問到徵選員工時,如何掌握人才特質?徐光宇說:“熱誠做每一件事,喜歡接觸人,主動與人打招呼,這都是基本態度。另一點是誠正信實的態度,能夠廣結善緣,能夠令人信任而樂於親近,喜歡跟你交談。”</p>
<p>
“熱心助人,相互成爲彼此的貴人。”這樣的理念下,徐光宇透露自己也在大陸華東水災時(1991),也曾兩次與慈濟結合一同募款、救災。現在徐光宇在企業內推展志工文化,期待每家分店都能結合小區,把去年三千名員工每人貢獻四小時的志工時數,再提升一倍。</p>
<p>
回答另一位來賓詢問“如何被主管賞識與提拔?”徐光宇建議要心存感恩,努力達成任務,隨後又幽默地補充一句:“來星巴克。”贏得了滿堂笑聲。</p>
<br />
(責任編輯:獅子座)</td>
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'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
urlrule |
'/views-163-[page].html' |
fix_html_now_url |
'' |
my_web_url |
'https://197.gafei.com/views-163' |
get |
array (
's' => 'article',
'c' => 'show',
'id' => '163',
'm' => 'index',
) |