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'
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<td><div id="contentMidPicAD" style="float:right; clear:both; top:0; vertical-align:top;"></div>
<p style="text-align: center;">
<span style="font-size:14px;"> <img alt="" src="/uploads/allimg/131016/52-131016163354b5.png" /></span></p>
<p>
<span style="font-size:14px;"> 一年前，星巴克與印度企業塔塔合組公司，進軍印度市場，誓要做咖啡連鎖店一哥。</span><span style="font-size: 14px;">一年就快過去，星巴克<br />
已經在印度開了24間分店。爲了吸引本土顧客，賣的咖啡都是用印度生產的咖啡豆製成，但當初的豪言壯語並<br />
未成真。</span></p>
<p>
<br />
<span style="font-size:14px;"> 星巴克在印度的咖啡市場還處於激烈競爭，除了要克服印度人鐘意飲茶的大氣候，更要面對另外一個大難題，<br />
就是它賣的咖啡，價格相當高。</span><span style="font-size: 14px;">一杯咖啡，要一百至兩百盧比，摺合大約25港元，即使比其他國家或地區平，<br />
但以印度人均年收入，不夠1500美元來說，仍然是難以負擔。</span></p>
<p>
<span style="font-size:14px;"> <br />
負擔不起星巴克咖啡，印度人還有很多選擇。好像印度學生喜歡光顧的本地大型咖啡連鎖店CCD，那裏賣的<br />
咖啡只需要50到60盧比。</span><span style="font-size: 14px;">加上星巴克鋪面一般比其他咖啡店大，印度人買完咖啡又喜歡留在店內消遣數小時，<br />
這些因素都增加了它的經營成本。</span></p>
<p>
<span style="font-size:14px;"> <br />
不過，分析對星巴克在印度的前景仍然樂觀，因爲印度作爲亞洲第三大經濟體，發展蓬勃，國民的購買力有望<br />
上升。星巴克已經計劃在來年開足一百間分店。</span></p>
(責任編輯：)</td>
</tr>
</table>
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