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<p>
每經記者 鄢銀嬋 發自重慶</p>
<p>
全球五大咖啡連鎖之一、英國品牌Costa亞洲區總監PaulSmith日前在川渝10店同慶儀式上放言，Costa將繼續加強對中國市場的投入，並着力深耕川渝等西部城市。《每日經濟新聞》記者瞭解到，包括星巴克、Lavazza、太平洋咖啡等咖啡連鎖企業也均擬定了在中國西部的擴張計劃。</p>
<p>
分析人士認爲，在新一輪產業轉移背景下，西部地區不僅成爲跨國企業新興製造基地，也正在成爲大型高端服務業企業爭奪的藍海。</p>
<p>
國際連鎖咖啡巨頭西進</p>
<p>
開拓西部市場，國際連鎖咖啡巨頭星巴克扮演着“第一個喫螃蟹者”的角色。早在2005年，其便率先在成都開出第一家門店。</p>
<p>
《每日經濟新聞》記者瞭解到，目前僅在成都、重慶兩地，星巴克的門店已擴張至30餘家，而這僅僅是國際咖啡巨頭西進的一個縮影。</p>
<p>
“英國咖啡巨頭Costa於2011年打開西部市場，在重慶、成都兩地佈局，這一時間距其進入中國市場隔了5年。”Costa公司相關人士告訴《每日經濟新聞》記者，目前Costa在重慶的門店已有6家，成都也有1家。</p>
<p>
而據《重慶商報》報道，日前舉行的Costa川渝10店同慶儀式上，Costa華南區總監孫振宇表示，Costa計劃在未來3年內川渝市場上的門店超過50家，加速跑馬圈地。對此，上述相關人士表示Costa非常看好中國西部市場，將繼續加強其在西部市場的份額。</p>
<p>
今年8月，香港最大的咖啡連鎖店之一的太平洋咖啡也在重慶解放碑開了首家門店，並計劃年內將門店數量擴張至5家。而在此前，其已經在成都市場擁有3家門店。</p>
<p>
此外，意大利咖啡百年老店Lavazza對西部市場也有部署。2010年，Lavazza便在重慶解放碑步行街開出了首家門店，今年8月，Lavazza又進駐重慶北城天街。</p>
<p>
西部漸成高端服務業“藍海”</p>
<p>
除了吸引國際咖啡巨頭加速圈地，成都、重慶等西部城市的魅力同樣令85度C等西點餐飲無法阻擋。據統計，自去年進入成都市場後，目前85度C在成都、重慶的門店數量已有10家左右。</p>
<p>
種種跡象表明，西部城市正備受高端服務業青睞。</p>
<p>
“不論是連鎖咖啡巨頭，還是85度C等西點餐飲，其加速進駐重慶、成都市場的時間點均集中在2011年左右。”重慶市社會科學研究院教授吳海東分析說，這一時間點比較特殊，正好是國內產業由沿海向內陸轉移的關鍵時期。</p>
<p>
隨着富士康、宏碁、惠普、三星等電子製造業紛紛將產業中心移至成都、重慶、西安等西部城市，西部地區正發展成爲新興製造基地。據官方資料顯示，僅成都，至今已有近半世界500強企業入駐。</p>
<p>
“近幾年來，類似動作在西部城市頻頻上演，而新興製造基地勢必會帶來對優質勞動力的巨大需求，從而加大了對高端服務業的吸引力。”吳海東說。</p>
<p>
事實上，包括85度C、太平洋咖啡以及Costa等公司高層都曾表示看好西部市場消費潛力，這也是他們專注深耕西部的原因所在。</p>
<p>
“目前，上海、深圳等一線城市在連鎖咖啡、西點市場已趨向飽和，而成都、重慶爲代表的西部城市在這方面尚有較大發展空間，還是一片藍海。”上述Costa公司相關人士說。</p>
<p>
此外，高端服務業巨頭紛紛搶駐成都、重慶等西部市場，與地方政策也不無關係。據瞭解，成都近年來先後制定出臺了系列政策，以打造高端服務業載體；重慶也提出在西部新城建設中打造都市現代服務功能拓展區，用以推動高端服務業發展。</p>
<p>
“從目前整體經濟情況來看，預計2012年西部地區將成爲全國經濟增長最快的地區，高端服務業爭奪西部市場的趨勢還會愈演愈烈。”吳海東說。</p>
(責任編輯：獅子座)</td>
</tr>
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'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-210-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://www.world.gafei.com/views-210' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '210',
'm' => 'index',
) |
